Amongst all the languages in India, Tamil podcasts are seeing a massive boom with several popular podcasts and consistently high listenership.
Abhishek Baxi, founder and editor of The Podcast Hub, was a guest on Podlovers Asia podcast to talk about the podcasting scene in India.
2020 has been a foundational year for podcasts in India with an increased consumption of audio shows as well as a rise in local creators.
Amazon has two horses in the race – Amazon Music and Audible – but has a long way to go to reach the scale of Spotify and Apple Podcasts.
Spotify has shared that the number of shows on its platform has increased by 240% so far in 2020.
Accessible design and practices ensure unassisted access for people with disabilities or special needs as well as enable access through the use of assistive technology.
As of now, the US accounts for the largest share of podcast streams. However, China and India are emerging as the next biggest markets for podcasts.
Feature phones powered by KaiOS serve the purpose of a digital detox from smartphones and for millions of people, these phones are their first gateway to the internet.
While podcasts still have a relatively tiny audience, Spotify has been betting big on the medium and has been looking to own podcast companies.