While Apple recognizes the best and most popular podcasts via the Apple Podcasts’ editorial team, Spotify’s annual Wrapped feature is more data-driven and based on actual streams.
Amongst all the languages in India, Tamil podcasts are seeing a massive boom with several popular podcasts and consistently high listenership.
Virus 2062 is the first on Spotify in India to be led by voices from Bollywood, bringing together the real-life couple as protagonists.
Podcasters are perceived as being authentic, accessible, and trustworthy in India, and for most millennials and Gen Zs, podcast hosts “sometimes feel like a friend.”
Luminary has partnered with Times Bridge to bring its premium audio experience to Indian consumers. Times Bridge will enable Luminary to launch, scale and expand its reach in India.
Spotify has launched its Sound Up initiative in India with an aim to bring more female talent into the country’s growing audio ecosystem.
Apple Podcasts Subscriptions offers a new way for publishers, independent creators, and media businesses to monetize their podcasts beyond advertising.
TED is one of the top podcast publishers in the world – TED podcasts get 1.65 million downloads per day across the world.
PodLP was the first podcast app for KaiOS, and is also available for JioPhone, the affordable smart feature phone in India.
Along with the newsletters, Substack also allows users to host and distribute paid and free podcasts.