Luminary brings its premium podcast platform to India
Luminary, a popular subscription platform for podcasts, has partnered with Times Bridge to bring its premium audio experience to Indian consumers. The strategic partnership will help Luminary with its international expansion.
Founded in 2018, Luminary aims to offer an elevated experience for both listeners and creators. The company offers a subscription service for its premium content. In April, Luminary announced that its podcasts would be offered on the Luminary channel of Apple Podcasts, making them available globally.
Times Bridge, a division of India’s oldest and largest media conglomerate – Times Group – is an investments and partnerships firm with a global portfolio of consumer and enterprise businesses, including Airbnb, Coursera, Headspace, Houzz, Stack Overflow, Smule, Uber, and Wattpad.
Times Bridge will enable Luminary to launch, scale and expand its reach in India. Drawing on Times Bridge’s local know-how, Luminary will also forge strategic partnerships in the region and launch original Indian content.
“India is an incredibly exciting audio market, and we are thrilled to have the opportunity to serve it with Times Bridge. We cannot wait for Indian audiences to experience our unique content offering. Over the course of the next year, we plan on becoming a part of the robust Indian podcast ecosystem. “
– Simon Sutton, CEO, Luminary Media
According to Rishi Jaitly, CEO of Times Bridge, podcasting as a medium is on the rise in India, and with millions of Indians now developing a habit of educating and engaging via audio, Luminary will find new audience in India as well as take new stories from India for the world. India is now the world’s third-largest podcast market, after China and the United States, with a monthly listenership of 58 million and expected growth to 200 million by 2024.