Amongst all the languages in India, Tamil podcasts are seeing a massive boom with several popular podcasts and consistently high listenership.
Abhishek Baxi, founder and editor of The Podcast Hub, was a guest on Podlovers Asia podcast to talk about the podcasting scene in India.
Audioboom entered the Indian market with an office in Mumbai in 2015. The company is now exiting operations and will focus on expanding in Australia and Canada.
Rahul Gandhi may soon start a podcast to counter ‘Mann ki Baat’, a monthly show by Prime Minister Narendra Modi.
With this partnership, Acast will hope to grow podcast engagement amongst listeners in India while JioSaavn would pitch this as one of its key differentiators.