Amongst all the languages in India, Tamil podcasts are seeing a massive boom with several popular podcasts and consistently high listenership.
Virus 2062 is the first on Spotify in India to be led by voices from Bollywood, bringing together the real-life couple as protagonists.
Podcasters are perceived as being authentic, accessible, and trustworthy in India, and for most millennials and Gen Zs, podcast hosts “sometimes feel like a friend.”
Spotify has launched its Sound Up initiative in India with an aim to bring more female talent into the country’s growing audio ecosystem.
After the Obamas, the Duke and Duchess of Sussex, Harry and Meghan, are next in line for their own Spotify-exclusive podcasts.
Google Podcasts now supports subscribing to podcasts by RSS feeds on Android, iOS, and on the Web, including private RSS feeds.
2020 has been a foundational year for podcasts in India with an increased consumption of audio shows as well as a rise in local creators.
Spotify Wrapped helps discover what was popular on Spotify in the year gone by.
Spotify has launched a new audio experience combining music and talk content. These will have radio-like talk commentary interspersed with full music tracks.
Spotify has introduced Promo Cards for podcasters to promote their podcasts or its episodes across social media platforms.