Spotify has launched a new audio experience combining music and talk content. These will have radio-like talk commentary interspersed with full music tracks.
Spotify has introduced Promo Cards for podcasters to promote their podcasts or its episodes across social media platforms.
Spotify has shared that the number of shows on its platform has increased by 240% so far in 2020.
Spotify is testing a new Polls feature that allows podcasters to engage with their audience. While in preview, the feature is available on select podcasts.
The new Spotify Original – Talking Tales from Tulika – is launched in partnership with Tulika Publishers and produced by Asiaville.
As part of its Spotify for Podcasters initiative launched last year, Spotify has launched a new video series to share best practices and pro tips with podcasters.
For podcasts, Google is currently running a podcast ads pilot with AdSense partners to explore podcast monetization solutions.
This addition will allow podcasters to format and organize their show notes that will make them even cleaner and more intuitive for their audience.
The Michelle Obama Podcast will premier exclusively on Spotify on July 29. The Obamas have a multi-series multi-year partnership with Spotify to develop a slate of podcasts.
As of now, the US accounts for the largest share of podcast streams. However, China and India are emerging as the next biggest markets for podcasts.