2020 has been the biggest year for podcasts for Spotify
In one year, from September 2019 to June 30, 2020, the number of podcasts created on Anchor has increased by more than 380%. Launched in 2015, Anchor is a free platform for podcast creation and distribution. It was acquired by Spotify in February 2019 and operates as a subdivision of the streaming company.
Spotify is doing a few fun things to mark the day There is an Instagram filter for International Podcast Day and the top 5% podcast listeners in English-speaking countries will receive special notifications letting them know that they are in the top 5%.
Spotify is also releasing a Best of 2020 So Far podcast playlist full of this year’s top pods, handpicked by Spotify’s editorial team.