If you have a podcast up and running, or are in the processing of making that happen, Big Podcast is probably a good book to read. Dave Jackson, Founder of School Of Podcasting, calls it the ultimate podcasting bible.

Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show (yes, it’s a long name!) is written by David Hooper, a media marketing expert based in Nashville in the United States. Hooper specializes in helping individuals and companies build audiences via broadcasting and podcasting.

He also hosts a podcast – Build a Big Podcast. – to help podcasters with marketing their shows, grow their audience, and grow engagement with the listeners.

At the moment, you can grab the book absolutely free from the Amazon Kindle Store here. I’m not sure till when the deal is valid, so go ahead and grab it right now even if you wish to read it later.