India’s popular radio network, Red FM, selects Triton Digital to power its podcast strategy
Red FM, one of India’s largest private radio networks, has announced its partnership with Triton Digital to power the delivery and monetization of podcasts. Triton Digital, a wholly-owned subsidiary of The E.W. Scripps Company, is a technology and services provider for the digital audio and podcast industry. Operating in more than 45 countries, Triton also offers Webcast Metrics, the leading online audio measurement service, and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry.
Through this partnership, Red FM will utilize Triton’s enterprise podcast platform, Omny Studio, to create, distribute, and promote their growing portfolio of podcast content to audiences across mobile phones, smart speakers, social networks, and more. Omny Studio is an all-in-one on-demand audio management solution for enterprises helping them grow their audience, reduce production costs and monetize. A software-as-a-service solution, it enables radio stations and podcasters to publish high-quality content for listeners.
Additionally, Red FM will leverage Triton’s ad server to dynamically insert targeted audio ads into their podcasts and the company’s programmatic advertising technology to make its inventory available for purchase to media buyers around the world.
Isteyaq Ahmed, National Head- Digital at Red FM believes that Triton’s technology will provide the company with the support it needs to grow and expand its podcast strategy.